For as long as I can remember I have defined myself by my ability to write.
When I was younger putting pen to paper was an outlet, a way to conjure just about anything I wanted and to make it real.
As I grew up, I realised that this ability meant more than just being able to create stories, but as a powerful way to argue, to investigate, to engage and persuade.
When studying history I realised that my passion wasn’t just for the subject matter in of itself, but also for the process of building a watertight, persuasive argument whether in 300 words or 10,000. I discovered real enjoyment in the balancing act between the creative and the objective, between the narratively engaging and the intellectually stimulating.
In the events industry I was able to add a third vital skillset to the abilities of writing and persuasion: commercial acumen.
Across industries stretching from finance to education, across markets as diverse as the Philippines and the UK, I have spent my career building and marketing events to the widest cross-section of audiences imaginable.
Writing. Persuasion. Commercial acumen.
On this site you can find examples of my work across blog content, white papers, EDM, print, website copy and more.
Interested in working together? Let’s have a chat.